On shipping things that aren't perfect

Perfection is a great way to never finish anything. Here's how I think about shipping.

I used to sit on projects forever, polishing corners nobody would ever see. The result? A graveyard of half-finished ideas and nothing to show for it.

The shift

What changed was a simple reframe: shipping is feedback. A thing in the world teaches you more in a day than a thing in your head teaches you in a month.

Here’s the loop I try to follow now:

Build the smallest version that’s actually useful.
Put it where people can see it.
Listen, learn, iterate.

”But it’s not done”

It’s never done. This site isn’t done. That’s the point — it’s a living thing. Version 1 just needs to be real, not perfect.

If you’re sitting on something, this is your sign. Ship it.